 |
|
|
Successful
Online Advertising Using Video
When you go to internet websites that activate pop-up
screens in your browser, what you usually see are text
and picture combinations that you usually ignore and
close immediately because they are bothersome and not
really interesting. You do pause and look at the pop-up
screen if it contains some animated pictures or flashing
images. When you pass by a store that sells television
sets while walking, you look at the screens that have
something playing or displayed in them. Between these
comparisons, you will find the difference between still
and animated images in terms of grabbing a person's
attention.
A still picture will remain a still picture no matter
how long and which way you stare at it. |
An animated picture or video, on
the other hand, will grab your attention by arousing
your curiosity. Usually, it's because you want to find
out what happens next. It's all about arousing curiosity.
The internet as it is today allows for streaming video
technology that will let you view a whole movie online
if you want to. In being able to use this technology
to grab a person's attention, advertisers are getting
more and more creative with their strategies. I will
look at a moving image because I want to know what it
is and what will happen to it. Advertisers know that
I will do this and so will the majority of other people
browsing the internet.
Even so, unless the individual viewing the animation
or video is interested in the advertised product at
that time, advertisers will fail to convince a person
to spend money. Of course, this is beside the point.
The immediate goal of an advertiser is to grab attention.
Sometime in the future, the individual will remember
seeing the advertisement and will most likely make a
purchase because of that simple memory. The memory of
it is carried subconsciously and will resurface at a
time when you need the product or see the product as
you pass by it in the shelves of your favorite grocery
store.
To compare to other forms of videos that grab attention,
early infants and older children are fascinated by learning
modules in video form. A story book with still pictures
is just not enough to grab a child's hyperactive mind.
Again, video grabs attention by acting on the curiosity
of the viewer.
Curiosity is perhaps the most powerful motivator in
a person. For example, the "Stargate SG1"
television series shown by the Sci-Fi channel in the
US is not available for viewing in some countries. Video
grabs a person's curiosity faster than you can blink
(that's because you won't be blinking).
Animated pictures and videos are very powerful advertising
tools. If an advertising video upon its creation is
imbued with humor, a bit of suspense and, finally, relevance
to the general public, its effects will be visibly seen
in the black ink accountants' use in their books to
indicate income.
Please remember that when you want to sell an idea or
product, the best way to grab a person's attention is
by arousing his curiosity through the use of videos.
Video is the fastest and most efficient tool when it
comes to getting your message across. Human beings are
very curious animals and they love good stories. |
|
|
|
|
|
